Wherein I Fisk Travis Hudson's PC World Article on the iMac Refresh
"Today Apple has unveiled a refresh to its iMac line desktop computers adding faster CPU and GPU options. But if you ask me what makes this iMac refresh interesting is the way it is being received, or more so, not received among the Apple faithful that litters the Internet."
I don’t have any sources to substantiate my extremely generalized statements, nor do I understand subject-verb plural agreement.
"Maybe it’s because this refresh isn’t very glamorous with only faster processors and graphics options."
I think those weird Apple users only buy things for form factor, so I’m comfortable dismissively waving my hand past significant hardware changes.
"I ask where are the Mac faithful across the Web not dropping everything they’re doing to go pick up this updated iMac and post the unboxings on Flickr."
Nevermind that this machine was just announced and starts shipping today, and looks the same externally as the 2007 iMacs, why aren’t people posting pictures of the new iMacs in their homes?
"Nor are the Apple message boards and social media sites like Digg and Reddit being overtaken with news and interpretation of Apple’s latest duds."
It’s only number 4 of all current Digg traffic on all topics, including non-tech Diggs, and there are only pages and pages of single Diggs from thousands of people’s personal sites, but I needed to write a sentence that I could end with the word "duds". Buuuurn, I’m so cheeky!
"In contrast there is a lot of buzz about a video posted to Gizmodo that shows a customer turning on a Psystar Open Computer running the Mac OS."
In my third unsubstantiated generalized claim, I will point to something that you can only find on Digg if you search for it.
"The obvious question raised is: Has Apple lost its luster? I would definitely say no, but I would still suggest that people are becoming less receptive to Apple’s new releases."
Apple sales continue to grow at rates overtaking any other PC three to one, so by "less receptive" I mean that it’s starting to no longer be shocking to have such a great computer in a sleek form factor, people just expect it.
"Another question to be considered is: Has Apple run out of ideas?"
My editor said that the article had to ask two questions.
"Prior new hardware releases from Apple always included one feature or another that managed to knock the socks off the technology communities. It was only a couple months ago that a simple MacBook refresh shocked the world by included a multi-touch trackpad, but today we see a iMac refresh with no shock or awe."
How dare Apple simply improve on their machines. Their customers should be outraged!
"Of course, if Apple were to have done something crazy like include Blu-ray in the new iMac refresh, sure, the Web would have gone a little bonkers,"
I’m finally going to tell you why I wrote this article. I needed an excuse to whine that Apple didn’t give me a Blu-ray Superdrive.
"but I think the time has finally come when the average Apple release isn’t treated like the second coming of Jesus by the Apple faithful—it’s simply a new Apple product."
Well, rats. Without Apple giving me flashy headlines, I might actually have to perform some journalism instead of writing fact-free op-eds.